Welcome to Charity!

The Choose Kindness Project, which officially kicked off on October 7, is a year-long initiative supported by ABC, ESPN, and the Walton Family Foundation. It’s designed to be a safe space for parents, caregivers, and coaches of children suffering from bullying, isolation, or mental wellness struggles — a space where they can find helpful information to support their children.

Choose Kindness Project - NAACP

As a founding alliance member, we’re proud to join these organizations in encouraging a more inclusive world where young people can feel empowered to be themselves and safe to create the futures they imagine. The Association is especially committed to protecting Black students from race-based bullying and helping parents, caregivers, educators, and coaches learn more about how they can help combat it.

Want to stay in the know? Follow The Choose Kindness Project on InstagramTwitter, and Facebook and stay tuned for more details from us as our work through this project unfolds.